Development and Feasibility Study of an EdTech Investment Project (2015)

As part of building expertise in investment analysis and business planning, I developed a comprehensive investment project for creating a digital educational platform for children. The project covered the full development cycle: from market research to detailed financial modeling and risk assessment.

Key Work Stages:

Marketing and Organizational Analysis:

Conducted an evaluation of market segments (children aged 5–14, parents, schools) and identified a target audience with high income levels and technological literacy. Developed a market entry strategy through partner channels and direct sales, and formed a staffing plan considering team scaling from 4 to 42 employees over three years.

Financial Modeling:

Built a three-year financial model of the project, including:

• Sales plan and Cash Flow forecast.
• Profit and Loss statement (P&L) and projected Balance Sheet.
• Break-even point calculation.

Investment Efficiency Assessment:

Based on the model data, key integral investment efficiency indicators were calculated at a discount rate of 12%:

• Net Present Value (NPV): 151.7 million RUB (positive value confirms economic feasibility).
• Profitability Index (PI): 18.63 (high return on investment).
• Internal Rate of Return (IRR): 6.70%.
• Discounted Payback Period (DPP): less than 1 year (100 days), indicating high project liquidity.

Sensitivity and Risk Analysis:

Conducted a deep analysis of the project’s stability against changes in external factors. Investigated the impact of fluctuations in revenue, sales costs, and equipment costs on key indicators (NPV, IRR, PI). Identified threshold values of factors under which the project remains efficient. Defined main risks: tax, competitive, operational, and developed measures to minimize them.

Result:

The created model demonstrated high business resilience even under pessimistic revenue decline scenarios. This experience laid the foundation for my understanding of how financial metrics influence strategic decisions and allowed me to further apply these principles in evaluating real infrastructure and investment projects at the international level.