Structuring Commercial Activities and Business Planning

(Based on the “Active Tourism” Project)

Year: 2015–2016

Industry: Service Industry / Tourism

Role: Strategic Consultant

Challenge:

To adapt existing business models to the specific requirements of a new market segment. The client needed rapid deployment of commercial activities with minimal costs for developing a strategy “from scratch,” while preserving the uniqueness of their value proposition.

ALLTERRA GROUP Solution:

• Conducted an audit of existing management and marketing solutions.
• Developed an adapted business plan taking into account the specifics of the target audience and the competitive environment.
• Optimized planning labor costs by using proven architectural templates, which reduced time-to-market.
• Integrated the client’s individual marketing features into the overall development strategy.

Result:

The client received a ready-to-implement business management tool that combined speed of deployment with strategic depth, ensuring a competitive advantage at launch.